Uzbekistan has been recognized as the most sought-after travel destination in the world.

Uzbekistan has confidently made its mark on the global tourism stage, earning the title of the most desired new destination according to the prestigious Reader Travel Awards from the British travel magazine Wanderlust. This land, rich with invaluable historical treasures and remarkable in its diverse natural landscapes, has captured the hearts of travelers from around the world.

For 23 years, the magazine has annually invited its readers to select the best places on the planet. This year, 168,000 travelers participated in the voting, determining winners across 22 categories, including the most popular cities, countries, and new travel destinations.

The pearls of Islamic architecture—Samarkand and Bukhara—seem to be frozen in time, inviting guests to immerse themselves in the Eastern atmosphere. Majestic madrasas, exquisite mausoleums, and bustling bazaars create the unique charm of these cities. However, Uzbekistan is not just about history. The Kyzylkum Desert, the mysterious Aral Sea, and the majestic Nuratau Mountains offer unique opportunities for active recreation and exploration of the wilderness.

For food enthusiasts, Uzbekistan is a true paradise. Traditional pilaf, included in the UNESCO list of intangible cultural heritage, and experiences related to the history of winemaking are just a small part of the culinary delights waiting to be savored in the country.

The complete list of the top 10 countries in the "most desired new destination" category is as follows:

• Uzbekistan;
• Albania;
• Qatar;
• Azerbaijan;
• Kazakhstan;
• Greenland;
• Armenia;
• Nicaragua;
• Moldova;
• Panama.